Copywriting Projects

I write high-converting copy using a proprietary process based on studies in human decision-making.

A conversion copywriter uses data to develop hypotheses for how to move people to yes while designing messages accordingly.

When considering clients for projects I list my conversion copywriting process (The Offord Conversion Sequence) as follows:

Research and Discovery

Research

You’ll provide data to include:

  • Tell me the # 1 KPI for your project
  • Voice of customer data
  • Reviews
  • Surveys
  • Heatmaps and scrollmaps
  • Website & Email Analytics reporting

Discovery

  • Target market and segments
  • Personas
  • Business challenges, like product-market fit
  • History of testing and optimization
  • Ecosystem-where the product lived
  • History of testing and optimization

Writing & Wireframing

Writing

  • Develop a hypothesis
  • Develop a “big idea” to help you make a convincing argument
  • Develop and refine a messaging hierarchy
  • Determine starting stage of awareness
  • Identify ideal ending stage of awareness and associated goal /CTA
  • Determine hook
  • Select framework (e.g., PAS, AIDA, PPPP)

Wireframing (Low-fi)

I AM NOT A VISUAL OR GRAPHIC DESIGNER BUT…

…Using Balsamiq I’ll keep things stripped down – with a focus on UI and layout

GOAL: Preserve and enhance the layout of your doc to make it easy for your clients’ team to review your copy.

Testing & Validation

  • A/B Test
  • 5 Second Test
  • UserTesting.com

Because copy is your online salesperson, you’ll see insta-results faster than you would with almost any other optimization tool you can deploy.

Rush your email today to discuss your copy needs.

Email: contact@carloffordcopywriter.com